Here's a bit of history from the experts in our office. Back in the beginning of the 20th century, straps were invented to allow a horological instrument such as a pocket watch to fit your wrist for new activities such as driving or piloting. No cars, no planes…no wrist watches.
Today, a wristwatch is an object that belongs to your general attire, follows your trends, and is a statement of your personality. Our core values of simplicity, sustainability, and care for our planet, led us to a strap that has it all:
Biodegradable wool without the use of any chemicals, made in Denmark.
Cork: 100% natural plant tissue, an amazing environmental product. It’s collected by artisans in Sardinia, Italy. The Oak tree is never tailed and it needs 25 years for the first bark to be collected. It then takes 9 years for each following bark to be processed and used. That means each strap is unique and it would take 9 years to have two identical corks. It also maintains a cool temperature and will never make your wrist feel sweaty.
Btw, the strap is also interchangeable, we have it in 8 different colors!!